News Breakdown 2017
Story length / Word Count
Performance correlation by story length
Average words | sessions | pageviews | Avg time | bounces | |
Average words | 0.44 | 0.58 | 0.81 | -0.15 | |
sessions | 0.44 | 0.98 | 0.08 | 0.57 | |
pageviews | 0.58 | 0.98 | 0.20 | 0.46 | |
Avg time | 0.81 | 0.08 | 0.20 | -0.21 | |
bounces | -0.15 | 0.57 | 0.46 | -0.21 |
Performance by story length
Range | # | Avg words | sessions | Views | Bounce rate | Avg time | FB Shares | Tw Shares | FB Uniques | Engaged users | FB likes |
100-299 w | 12 | 239 | 2879 | 3615 | 65% | 80 | 4137 | 80 | 84076 | 5962 | 3327 |
300-399 w | 38 | 358 | 4335 | 5190 | 74% | 82 | 2205 | 73 | 75563 | 5357 | 1472 |
400-499 w | 74 | 453 | 4516 | 5479 | 71% | 85 | 2670 | 80 | 87207 | 6220 | 2055 |
500-599 w | 69 | 554 | 3380 | 4149 | 69% | 84 | 2127 | 90 | 80062 | 5096 | 1733 |
600-699 w | 84 | 655 | 3688 | 4649 | 69% | 96 | 2123 | 88 | 61910 | 3603 | 1588 |
700-799 w | 100 | 751 | 2442 | 3188 | 64% | 106 | 2388 | 95 | 60997 | 3709 | 1763 |
800-899 w | 102 | 850 | 2796 | 3645 | 61% | 87 | 1806 | 74 | 65418 | 3762 | 1403 |
900-999 w | 89 | 946 | 3299 | 4111 | 66% | 83 | 2452 | 68 | 71291 | 5084 | 2198 |
1000-1099 w | 75 | 1049 | 2716 | 3903 | 51% | 88 | 3015 | 87 | 50864 | 4043 | 2514 |
1100-1199 w | 56 | 1142 | 2837 | 3654 | 66% | 95 | 1958 | 77 | 61392 | 3612 | 1162 |
1200-1299 w | 60 | 1251 | 2598 | 3319 | 69% | 111 | 2008 | 87 | 60175 | 3468 | 1621 |
1300-1399 w | 60 | 1349 | 3468 | 4415 | 68% | 93 | 2155 | 75 | 65382 | 4261 | 1555 |
1400-1499 w | 41 | 1453 | 3954 | 5115 | 67% | 87 | 2476 | 90 | 92038 | 5998 | 2122 |
1500-1599 w | 49 | 1552 | 1650 | 2416 | 50% | 120 | 1617 | 75 | 39506 | 2266 | 1377 |
1600-1699 w | 32 | 1645 | 2403 | 3283 | 59% | 116 | 2228 | 92 | 57244 | 3471 | 1825 |
1700-1799 w | 39 | 1747 | 10104 | 11758 | 82% | 70 | 2603 | 75 | 85915 | 6981 | 2404 |
1800-1899 w | 24 | 1854 | 6247 | 8126 | 66% | 94 | 2395 | 136 | 88878 | 6607 | 1728 |
1900-1999 w | 41 | 1946 | 3947 | 5099 | 70% | 99 | 2717 | 87 | 83381 | 5766 | 2404 |
2000-2099 w | 21 | 2047 | 2590 | 3417 | 66% | 118 | 2349 | 69 | 70497 | 4545 | 2368 |
2100-2199 w | 26 | 2146 | 2255 | 2921 | 60% | 114 | 3969 | 80 | 68711 | 5694 | 3465 |
2200-2299 w | 25 | 2245 | 2407 | 3215 | 58% | 112 | 1934 | 81 | 54963 | 2955 | 1367 |
2300-2399 w | 32 | 2351 | 3149 | 3988 | 67% | 125 | 2635 | 79 | 58654 | 4091 | 1958 |
2400-2499 w | 13 | 2455 | 2643 | 3359 | 68% | 140 | 3872 | 84 | 80863 | 5730 | 3401 |
2500-2999 w | 42 | 2739 | 2073 | 3006 | 52% | 137 | 2017 | 115 | 47200 | 2801 | 1553 |
3000-3499 w | 29 | 3238 | 3914 | 5037 | 69% | 161 | 5457 | 121 | 68154 | 4252 | 2593 |
3500-3999 w | 16 | 3784 | 6263 | 8586 | 70% | 159 | 2185 | 104 | 58781 | 3196 | 929 |
4000-4999 w | 12 | 4523 | 4526 | 6715 | 56% | 107 | 1141 | 85 | 101557 | 4529 | 695 |
5000+ w | 5 | 7677 | 8205 | 12096 | 64% | 187 | 2394 | 195 | 74760 | 2511 | 577 |
Story length / Word Count [excluding Facebook traffic]
Correlation: Word Count: Traffic: Time on Page (no Facebook traffic)
sessions | pageviews | avg sec | avg words | |
sessions | 0.97 | -0.31 | 0.73 | |
pageviews | 0.97 | -0.16 | 0.83 | |
avg sec | -0.31 | -0.16 | 0.36 | |
avg words | 0.73 | 0.83 | 0.36 |
Traffic, time on page by story length (no Facebook traffic)
Note: average time is NOT comparable to the data that includes FB traffic. It is comparable within this table however.
Row Labels | Count of url | avg sessions | avg pageviews | average words | avg time |
100 | 12 | 460 | 943 | 239 | 60 |
300 | 38 | 346 | 709 | 358 | 89 |
400 | 74 | 388 | 779 | 453 | 83 |
500 | 69 | 375 | 760 | 554 | 87 |
600 | 84 | 1436 | 2007 | 655 | 36 |
700 | 100 | 441 | 858 | 751 | 88 |
800 | 102 | 435 | 909 | 850 | 89 |
900 | 89 | 403 | 777 | 946 | 89 |
1000 | 75 | 909 | 1753 | 1049 | 52 |
1100 | 56 | 445 | 900 | 1142 | 85 |
1200 | 60 | 462 | 916 | 1251 | 93 |
1300 | 60 | 460 | 901 | 1349 | 90 |
1400 | 41 | 595 | 1119 | 1453 | 80 |
1500 | 49 | 493 | 1004 | 1552 | 96 |
1600 | 32 | 555 | 1056 | 1645 | 90 |
1700 | 39 | 502 | 1005 | 1747 | 96 |
1800 | 24 | 680 | 1503 | 1854 | 95 |
1900 | 41 | 558 | 1077 | 1946 | 91 |
2000 | 21 | 484 | 945 | 2047 | 96 |
2100 | 26 | 453 | 877 | 2146 | 96 |
2200 | 25 | 625 | 1170 | 2245 | 92 |
2300 | 32 | 592 | 1065 | 2351 | 89 |
2400 | 13 | 612 | 1078 | 2455 | 96 |
2500 | 42 | 665 | 1328 | 2739 | 101 |
3000 | 29 | 800 | 1514 | 3238 | 100 |
3500 | 16 | 1012 | 1924 | 3784 | 98 |
4000 | 12 | 925 | 2107 | 4523 | 111 |
5000 | 5 | 1972 | 3652 | 7677 | 83 |
Aside vs Regular formats
aside | regular | Aside vs regular | |
Count of Type | 8% of posts | 92% of posts | |
Word Count | 2,509 | 1,233 | 103% |
Sessions | 3,998 | 3,392 | 18% |
Pageviews | 5,464 | 4,320 | 26% |
Bounce rate | 61% | 67% | 9% fewer bounces |
Average time | 87.4 | 75.1 | 16% |
2017 Facebook Shares | 3,075 | 2,345 | 31% |
2017 Twitter Shares | 108 | 83 | 30% |
FB page posts | 1.9 | 1.6 | 21% |
Impressions via our FB page | 81,366 | 66,282 | 23% |